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Global Brand Database News Archive Global Brand Database News Archive Global Brand Database News Archive Search in the Global Brand Database and access other services using the WIPO IP Portal widgets Japanese Trademarks Collection now up-to-date in the Global Brand Database Trademarks of Kyrgyzstan Added to the Global Brand Database Trademarks of Vanuatu Added to the Global Brand Database Trademarks of Cuba Added to the Global Brand Database Trademarks of Zambia Added to the Global Brand Database Just released: Improved Conceptual Image Similarity algorithm in the Global Brand Database WIPO IP Portal: New MENU Features for the Global Brand Database Users Trademarks of India Added to the Global Brand Database One Click Search in DesignView and TMView From the Global Design and Brand Databases The WIPO IP Portal Is Celebrating Its One Year Anniversary! Tell Us What You Think of the Global Brand Database! Release of the Vienna Classification Assistant Trademarks of San Marino Added to the Global Brand Database Trademarks from Albania Added to the Global Brand Database
Language:English
Score: 861939.6 - https://www.wipo.int/reference/en/branddb/rss.xml
Data Source: un
Trademark protection is critical in establishing long-term protectable rights in the brand you choose. A brand identity comprises the name, trademark, logo, slogan and other indicia of the brand, such as color scheme (collectively, the brand). (...) Or you’ve retained a branding consultant to help you pick a brand with staying power. (...) Monitor your brand online You should monitor your brand online to ensure it isn’t being misappropriated or misused.
Language:English
Score: 858682.4 - https://www.wipo.int/wipo_maga...e/en/2022/01/article_0009.html
Data Source: un
This is achieved by advancing its products and services through digital media, the application of innovative sales channels such as e-commerce and the application of Industry 4.0 technologies. The  “ Branding for Competitiveness and Sustainable Growth (B4C) ”  service module also benefits from the partnership with the European Brand Institute (EBI), which is one of Europe ’ s leading platforms of brand value with 20 years of proven experience in brand and intellectual property valuation. (...) Strategy UNIDO ’ s Department of Trade, Investment and Innovation (TII)  “ Branding for Competitiveness and Sustainable Growth (B4C) ”  module aims to:   Create a unique brand and identity for locally produced manufactured goods. (...) Facilitate quality compliance of the branded beneficiary manufacturers ’  products to the Certified Brand Programme based on ISO 20671  “ Brand Evaluation ”.
Language:English
Score: 858616.3 - https://www.unido.org/b4c
Data Source: un
A reference for Umoja teams on how to use the Umoja Brand in Video Production. UMOJA Video Brand Guidelines v1 I 29 April 2016 be the change Umoja: An introduction for staffUmoja: Video Brand Guidelines v1 I 29 April 2016 1 be the change WELCOME TO THE VIDEO BRAND GUIDELINES FOR UMOJA Carefully follow these guidelines to ensure brand accuracy & consistency. (...) In order to best leverage this channel, we have created motion and video guidelines to ensure our brand strategy - including our brand story, brand pillars, and brand personality attributes - holds its value throughout our communications. We recognize a brand through a combination of its color palette, logo, and typography.
Language:English
Score: 857847.3 - https://umoja.un.org/sites/umo...d_guidelinesv2_25_may_2016.pdf
Data Source: un
The event brought together 300 participants including top decision-makers from politics, business, science, international organizations and diplomacy, as well as representatives of regions from more than 30 countries, to share knowledge and experiences for accelerating development through the branding of products and services. "This year’s motto, “Brands create prosperity”, highlights the impact of brands today and even more in the future. (...) They also touched upon the importance of creating linkages between branding – including city and region branding – innovation and creativity in the tourism industry to foster sustainable development and scale up businesses. (...) The approach has already supported a number of successful brands that were presented at the event, including the carpets and home textiles brand from Tajikistan, “LA’AL Textiles”, which contributed to competitiveness of carpet weaving and home textile industries and women’s  empowerment; the Armenian brand “5900BC”, which provided access to new external markets for high-fashion garments and shoes; and the “Delicious Montenegro” umbrella brand which enhanced small local food producers’ access to the tourism industry.
Language:English
Score: 857791.6 - https://www.unido.org/news/mak...g-work-sustainable-development
Data Source: un
REPORT ON THE WORK OF THE HIGH-LEVEL GROUP FOR THE MODERNISATION OF OFFICIAL STATISTICS IN 2021 - ADDENDUM - THE ROLE OF BRAND AND REPUTATION MANAGEMENT, MARKETING, AND CRISIS COMMUNICATION FOR STATISTICAL ORGANISATIONS
A brand must tell the story or paint a picture of your organisation. (...) The full document provides some guidance, tools and strategies relating to developing a brand, building awareness and trust in the brand, and the ongoing management of the brand and reputation, including through crisis situations. (...) The full document includes the following chapters not included in this excerpt: • Chapter 1 – Developing, building and maintaining a brand • Chapter 2 – Branding & marketing activities • Chapter 3 – Tools and channels for building and maintaining brand and reputation ECE/CES/2022/12/Add.3 4 • Chapter 4 – Managing brand and reputation through a crisis.
Language:English
Score: 853507.6 - https://daccess-ods.un.org/acc...S=ECE/CES/2022/12/ADD.3&Lang=E
Data Source: ods
ENFORCEMENT OF COMPETITION POLICY IN THE RETAIL SECTOR: COMPETITION ISSUES IN THE FOOD RETAIL CHAIN
TD/B/C.I/CLP/38 9 (c) Abrupt termination of access, undermining the business viability of independent brands; (d) Upfront access refusal for independent brand products and innovations that compete with supermarket brands. 29. (...) Pricing and non-pricing practices include the following: (a) Pricing power could undermine an independent brand’s value proposition to consumers through the following: (i) An artificial price gap between the targeted independent brand and the supermarket brand. (...) Separation of independent brands from supermarket sales activities 45. In order to ensure equitable access by independent brands to supermarkets and fair in-store competition with supermarket brands, there is a need for supermarkets to maintain separate accounts for sales of their own brands and of independent brands.
Language:English
Score: 849892.6 - https://daccess-ods.un.org/acc...open&DS=TD/B/C.I/CLP/38&Lang=E
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59 5. BRANDING OF INTANGIBLE CULTURAL HERITAGE FOR ECONOMIC DEVELOPMENT IN INDONESIA Dina W. (...) The paper uses and discusses branding and co-branding initiatives by the regional government of the Yogyakarta Special Province, as an example. (...) Yogyakarta Governor Regulation on Co-Branding also anticipates or opens the possibility for use of co-branding in the creation of contemporary work.
Language:English
Score: 841947.8 - https://www.wto.org/english/tr...rs_e/2018/chapter_5_2018_e.pdf
Data Source: un
There are now many beautifully designed and visually coherent brands – but are these really doing their job? Or have communication brands reached a stalemate – occupying similar brand territories and offering little real difference for consumers? To avoid becoming mere commodities, these brands have to do something new, to truly connect with their customers and to create two-way relationships. This session explores how branding has changed with the market, and how brands need to respond to the challenges ahead.
Language:English
Score: 841281.4 - https://www.itu.int/wftp3/Publ..._E/web/WebSearch/page0066.html
Data Source: un
STRATEGIC COMMUNICATIONS FRAMEWORK FOR STATISTICAL INSTITUTIONS
and Levy, S.J. 1955. ‘The Product & the Brand’, Harvard Business Review, March/April) • A brand emerges as various “authors” tell stories that involve the brand. (...) B. Why is branding important? 17. A mature brand is part of an organization’s DNA. (...) As a statistical organization, you have a brand whether you acknowledge it or not. Therefore, it is important to control and own your brand.
Language:English
Score: 840669.4 - https://daccess-ods.un.org/acc...?open&DS=ECE/CES/2019/7&Lang=E
Data Source: ods