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  Television 2019 –

All opinions are personal. 2 Commercial TV – revenue is key driver 1. Revenues side – advertising (Free to Air), pay TV (issues: audience habits, competition with other media) 2. (...) 10 OTT vs. traditional pay tv – still small but growing. Telecom meets media 11 So is TV dead for advertisers? (...) 1. Revenues side – advertising (Free to Air), pay TV (issues: audience habits, competition with other media) 2.

Score: 1329428.9 - https://www.itu.int/en/ITU-T/W...ski-Lipski%20_Presentation.pdf

  ITU WORLD TELECOM 2009 In Review

 ITU WORLD TELECOM 2009 In Review ITU Telecom World 2009 In Review BUS.2 – DEFINING NEW BUSINESS MODELS: WORKING WITH PRICE POINT ZERO For many activities, consumers do not expect to pay, thus forcing suppliers to either rely on advertising revenues or to create complex bundles of devices, applications and services with cross-subsidization. (...) –– What are the metrics that advertisers expect from new services? Summary of moderator’s statements The end customer is invariably the one who ends up paying in the majority of business models involving service provisions. However, getting somebody else in the value chain to pay is becoming increasingly common – for example, tapping into the large advertising business (some estimates of this suggest a market of $600-$700 billion) to pay for services Summary of debate One business model is that of offering so called ‘Freemium’ product offerings, those where giving something away for free implies selling additional charged services as a premium later – e.g.

Score: 1278791.6 - https://www.itu.int/wftp3/Publ...ew/web/WebSearch/page0086.html

  Page 36 - ITU Journal - ICT Discoveries - Volume 1, No. 2, December 2018 - Second special issue on D

Moreover, the more users section, it also became a B2B business model by and their data Facebook has, the more patterns can opening the platform to advertisers that can be derived to contextualize user demographics. interact with (potential) customers, increase their Consequently, the advertisers can engage with brand reach and place their advertisements within users more precisely based on the patterns derived the social context of the users. It is also a platform from data on age, gender, education and work for content providers of any kind that could evolve history, likes or groups. from a user (B2C) to an advertiser (B2B) relationship. In addition, the platform is also The GDPR’s right to data portability is very likely to characterized by its B2B business with third-party impact parts of the revenue model of Facebook’s developers that have to pay for example, fees from DDBM. (...) The key revenue source for Facebook however, are advertising fees from their B2B business (see [19]). 4.

Score: 1278000 - https://www.itu.int/en/publica...2/files/basic-html/page36.html

  PowerPoint Presentation

These companies diversified to offer a whole range of consumer services Alibaba Alphabet Amazon Apple Baidu Facebook Tencent Retail Advertising Retail Devices Advertising Advertising Communications & Content 1999 1998 1994 1976 2000 2004 1998 Ads Various Various Amazon ads App store search ads Baidu ads Facebook ads Tencent social ads AI / Digital Assistant Fashion AI Google Assistant Alexa Siri Raven H Messenger bots Dingdang Cloud Alibaba Cloud Drive, Photos Amazon Drive iCloud Baidu Cloud Workplace Tencent Cloud Commerce & Payment Tmall, Taobao, Alipay Android Pay Amazon.com Apple Pay Baidu Wallet Various WeChat Pay, QQ wallet, Tenpay Communications Ding Talk Hangouts, Allo, Duo Alexa messaging iMessage, FaceTime Baidu Hi WhatsApp, Messenger WeChat, QQ Content Youku Tudou Movies & TV on Google Play, YouTube Amazon Prime Video Apple Music, Apple TV, Podcast, Airplay 2 iQiyi, PPStream Watch Tencent Video, Tencent Sports Devices/ Software Yun OS Nexus, Chrome, Android Fire TV, Kindle, Echo iPhone, iPad, Mac, iOS Raven H, Duer OS Oculus - Health Ali Health Google Fit - Apple Health - Moves WeDoctor Home TmallGenieX1 Google Home Echo, Ring HomeKit Raven H - - Location & Transport Various Google Maps, Waze - AppleMaps, CarPlay Baidu Maps Check-In Tencent Maps, iSpace VR & AR AR in commerce, games AR Core Amazon AR View AR Kit DuSee Oculus QAR 10 Confidential. © 2019 IHS MarkitTM. (...) But their history and core business is a long way from the video industry 11 Alibaba Alphabet Amazon Apple Baidu Facebook Tencent Retail Advertising Retail Devices Advertising Advertising Communications & Content 1999 1998 1994 1976 2000 2004 1998 Ads AI Cloud Commerce & Pay Communications Content Devices/OS Health Home Location & Transport VR & AR Confidential. © 2019 IHS MarkitTM. (...) And it’s starting to head that way in total video advertising… 2017 Legacy TV YouTube Facebook Others 2023 Legacy TV YouTube Facebook Others 2014 Legacy TV YouTube Facebook Others Share of ‘total video’ advertising over time Confidential. © 2019 IHS MarkitTM.

Score: 1243076.8 - https://www.itu.int/en/ITU-T/W...ts/Tom_Morrod_Presentation.pdf

  Trends in Telecommunication Reform 2015

On the other hand, they were able to sell online advertising to businesses that soon was individualised by adapting to the keywords a user entered in the search field. Thus, it offered much better targeting than other forms of advertising. To improve their service to businesses that pay for these advertisements, search engines providers have started to collect more and more data about their users. (...) They need to be able to analyse large volumes of data quickly so that they can provide a satisfactory search service and match the online advertising accordingly. On the other hand, they have to collect, analyse and understand data about consumer behaviour to offer the most competitive service to their paying customers.• Phase 3: The “always on” growth phase of the World Wide Web The advent of broadband connections and flat rate charges in the 2000s increased the 154 Trends in Telecommunication Reform 2015

Score: 1219746.8 - https://www.itu.int/wftp3/Publ..._files/WebSearch/page0027.html

  Page 57 - A U4SSC deliverable - Guidelines on tools and mechanisms to finance Smart Sustainable Citi

Services charged directly to users in a recurring way or on a Public and third party Pay-as-you-go “pay-as-you-go” basis, depending on the contracts with the final user. The bill of the operator may include the collection from users. Unlimited users pay a fixed amount for the service, regardless of Subscriptions Advertising level of use. Selling advertising space on assets generates revenue. Third parties User fees Direct payments of end-users for the service (e.g. road tolls).

Score: 1206956.25 - https://www.itu.int/en/publica...s/files/basic-html/page57.html

  PowerPoint Presentation

 How develop the funding of the audiovisual industry?  How increase advertisement revenues?  Promote local and/or regional channels? (...) DSO is an opportunity to reshape audiovisual policy and support the national TV sector 5 Media content policy ▪ High broadcasting costs and investments ▪ Low coverage ▪ Limited advertising market ▪ Lower broadcasting costs per site ▪ Greater coverage ▪ Increased broadcasting costs ▪ Optimised advertising market size ▪ Fragmented advertising market        Integration of broadcasting network Audience measurement service Creation of new TV channels Several broadcasting networks No or little audience measurement Few TV channels or licences 1  The government may wish to develop the local AV sector by encouraging the emergence of strong private players and dynamic public players and TV channels, to the benefit of consumers, viewers and the wider population In particular, DSO allows governments to develop the national content production industry 6 Media content policy ▪ Financial difficulties ▪ Lack of professionalism ▪ Uncertain quality ▪ Development and funding of the industry ▪ Professionalisation of the industry ▪ Better-quality products       Training in new digital skills Obligation to broadcast local content Creation of Audiovisual Support Fund Few training schemes for TV-sector workers Limited contribution to national and local content Few financial means Important choices must be made – with the support of industry – to ensure DSO is successful and also strengthens national and local content. (...) Niche pay-DTT models also exist; their sustainability is based on a sufficiently large number of subscribers Concluding remarks 14 Concluding remarks 1 2 3 Content is the most important aspect of DSO, but sometimes does not receive enough attention  DTT networks and licences are a means to an end  Greater focus should be on the desired TV and content production industry DTT networks should favour an environment facilitating long-term sustainability of the wider TV ecosystem for all business models  Generally, DTT networks should only cost broadcasters a small proportion of their revenues, irrespective of their commercial business model  A mutualized network can provide cost efficient and support this aim Governments should facilitate funding of the whole ecosystem, taking a holistic approach to the underlying legal and regulatory framework  Potential co-existence of licence fee/state support, advertising and pay TV  Potential for use of digital dividend to support network deployment  Possible creation of content funds Contact details 15 Lluís Borrell Partner & Global Head Media Analysys Mason Limited lluis.borrell@analysysmason.com mailto:lluis.borrell@analysysmason.com

Score: 1200708.1 - https://www.itu.int/en/ITU-R/s...0economic%20sustainability.pdf

  Human Resources Benchmarking

The next two pay four of the seven pay additions, while one pays three of them. (...) (You can tick more than one box) • Head hunting • Recruiting agencies • External advertisement in public media • Website advertisement • Applications data bank • Internal advertisement • Others (mention) ________ 14. (...) Which process do you employ in filling posts at the various levels indicated below? • Advertise internally first • Advertise both internally and externally • Advertise externally • Others ( mention) Top management Senior professional staff Basic level staff Human Resources Benchmarking 24 16.

Score: 1194331.25 - https://www.itu.int/dms_pub/it.../D-LDC-HR_AFR_E-2008-PDF-E.pdf

  1 ITU price data col

Prices should be collected in the currency they are advertised, including taxes. If prices are not advertised in local currency, a note should be added specifying the currency. 3. (...) Prices should be collected in the currency they are advertised, including taxes. If prices are not advertised in local currency, a note should be added specifying the currency. 3. (...) Prices should be collected in the currency they are advertised, including taxes. If prices are not advertised in local currency, a note should be added specifying the currency. 3.

Score: 1186025.8 - https://www.itu.int/en/ITU-D/S...20Price%20Basket%20rules_E.pdf

  Page 268 - The Digital Financial Services (DFS) Ecosystem

For example, Google shares a portion of YouTube advertising revenue with video creators. Taringa, a popular social media site in Argentina, recently announced plans to share advertising revenue with writers of articles. Taringa will pay these writers in bitcoin. Micro-revenue sharing wouldn’t be cost-feasible using other payment methods. (...) Data can make things ‘free’ by enabling targeted advertising. Imagine the frustration if users had to pay even a nominal amount for each Google search they performed.

Score: 1184673.8 - https://www.itu.int/en/publica.../files/basic-html/page268.html