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Global Brand Database News Archive Global Brand Database News Archive Global Brand Database News Archive Search in the Global Brand Database and access other services using the WIPO IP Portal widgets Japanese Trademarks Collection now up-to-date in the Global Brand Database Trademarks of Kyrgyzstan Added to the Global Brand Database Trademarks of Vanuatu Added to the Global Brand Database Trademarks of Cuba Added to the Global Brand Database Trademarks of Zambia Added to the Global Brand Database Just released: Improved Conceptual Image Similarity algorithm in the Global Brand Database WIPO IP Portal: New MENU Features for the Global Brand Database Users Trademarks of India Added to the Global Brand Database One Click Search in DesignView and TMView From the Global Design and Brand Databases The WIPO IP Portal Is Celebrating Its One Year Anniversary! Tell Us What You Think of the Global Brand Database! Release of the Vienna Classification Assistant Trademarks of San Marino Added to the Global Brand Database Trademarks from Albania Added to the Global Brand Database
Language:English
Score: 952329.3 - https://www.wipo.int/reference/en/branddb/rss.xml
Data Source: un
While acknowledging the role of branding within the marketing field as a key instrument to maximize value-added and better marketization, many companies, in particular, SMEs in developing countries and economies in transition, face challenges such as lack of budget and resources, as well as insufficient skills and knowledge, innovation and technologies, to benefit from the branding tool to access new markets and establish their niches within existing value chains and markets. (...) Outlook/Results UNIDO has successfully implemented projects that applied a targeted and results-oriented approach focusing on brand creation for a pilot group of enterprises (or, in some cases, for whole sectors or industries) aiming to strengthen their ability to enter new market niches with innovative products that meet international standards. (...) Among these successful projects is the  “ LA ’ AL Textiles ”  brand for carpets and home textiles in Tajikistan, which contributed to competitiveness and women empowerment; the Armenian  “5900BC”  brand, which provided access to new external markets for high fashion garments and shoes; and many other successful projects in Montenegro, Tanzania and other countries that are generating new jobs and contributing to sustainable industrial development of the UNIDO Member States.
Language:English
Score: 948513.9 - https://www.unido.org/b4c
Data Source: un
Making branding work for sustainable development | UNIDO Skip to main content quick access For Member States Employment Procurement For researchers Publications Statistical databases Research services Director General Quick Access Main navigation Who we are Who we are UNIDO in brief 2030 Agenda and the SDGs Programme for Country Partnership Inclusive and Sustainable Industrial Development Third Industrial Development Decade for Africa GMIS - Global Manufacturing & Industrialisation Summit UNIDO Worldwide Our focus Our focus Creating shared prosperity Advancing economic competitiveness Safeguarding the environment Strengthening Knowledge and Institutions Cross-cutting services Building a better future Stories News Centre News Centre News articles Events Multimedia Resources Resources Policymaking Organs Evaluation and Internal Oversight Procurement Statistics Publications Employment Home News Making branding work for sustainable development VIENNA, 10 April 2019 – The United Nations Industrial Development Organization (UNIDO), in cooperation with the European Brand Institute (EBI), today held the 15th iconvienna – Brand Global Summit, which was dedicated to exploring the potential of branding as a tool for sustainable development. (...) UNIDO and EBI are cooperating with the aim of enhancing the competitiveness of manufacturing SMEs and their networks through brand creation. The event provided an opportunity for UNIDO to present its new innovative technical service, “Branding for Competitiveness and Sustainable Growth”, which will materialize cooperation with EBI. The approach has already supported a number of successful brands that were presented at the event, including the carpets and home textiles brand from Tajikistan, “LA’AL Textiles”, which contributed to competitiveness of carpet weaving and home textile industries and women’s  empowerment; the Armenian brand “5900BC”, which provided access to new external markets for high-fashion garments and shoes; and the “Delicious Montenegro” umbrella brand which enhanced small local food producers’ access to the tourism industry.
Language:English
Score: 948342.7 - https://www.unido.org/news/mak...g-work-sustainable-development
Data Source: un
Often, the naming and branding of any new venture is seen as the fun part of developing that business, but there are important steps in developing legally protectable rights in your new identity to avoid ending up in legal challenges by inadvertently copying another party’s brand. (...) It is simply not cost effective to file your new brand in every country and jurisdiction under the sun. (...) Skip down the road several months. Your brand is registered! You have exclusive rights in your new brand in your product categories!
Language:English
Score: 945711.7 - https://www.wipo.int/wipo_maga...e/en/2022/01/article_0009.html
Data Source: un
ENFORCEMENT OF COMPETITION POLICY IN THE RETAIL SECTOR: COMPETITION ISSUES IN THE FOOD RETAIL CHAIN
Retail market concentration is growing and the possibility for new entries or the growth of small actors is diminishing; (b) Competition bottlenecks may be better dealt with under an ex ante regulatory regime than under competition rules; (c) Anti-competitive practices of supermarkets are widespread, simultaneous and multifaceted, pointing to a structural market failure; (d) Vertical integration and foreclosure practices by supermarkets place the former vertical relationships between grocery brands and supermarkets in a new horizontal dimension, that is, a non-reciprocal commercialization agreement with competitors, whose brands compete head-on with independent brands in a store; (e) For many years, competition law and policy enforcement has been biased against manufacturers (suppliers) and in defence of retailers. (...) Separation of independent brands from supermarket sales activities 45. In order to ensure equitable access by independent brands to supermarkets and fair in-store competition with supermarket brands, there is a need for supermarkets to maintain separate accounts for sales of their own brands and of independent brands. (...) In addition, in Spain, there is a new law on measures to improve the functioning of the food chain.25 Finally, as vertical integration of supermarket and grocery brand activities and supermarket control over in-store competition under a retail business model raises significant competition-related problems, public authorities
Language:English
Score: 943725.1 - https://daccess-ods.un.org/acc...open&DS=TD/B/C.I/CLP/38&Lang=E
Data Source: ods
STRATEGIC COMMUNICATIONS FRAMEWORK FOR STATISTICAL INSTITUTIONS
and Levy, S.J. 1955. ‘The Product & the Brand’, Harvard Business Review, March/April) • A brand emerges as various “authors” tell stories that involve the brand. (...) B. Why is branding important? 17. A mature brand is part of an organization’s DNA. (...) As a statistical organization, you have a brand whether you acknowledge it or not. Therefore, it is important to control and own your brand.
Language:English
Score: 937818.2 - https://daccess-ods.un.org/acc...?open&DS=ECE/CES/2019/7&Lang=E
Data Source: ods
PROPOSAL FOR AMENDMENTS TO REGULATION NO. 117 (UNIFORM PROVISIONS CONCERNING THE APPROVAL OF TYRES WITH REGARD TO ROLLING SOUND EMISSIONS AND/OR TO ADHESION ON WET SURFACES AND/OR TO ROLLING RESISTANCE)
Paragraph 2.2., amend to read: "2.2.2.3. "Brand name"/trademark or "Trade description" Means the identification of the brand or trademark as given defined by the tyre manufacturer and Marked on the sidewall(s) of the tyre. (...) It may coincide with the brand name/trademark." Renumber 2.4. to 2.8. as paragraphs 2.6. to 2.10. (...) Brand name(s)/trademark(s) of the type of tyre: 4.2.
Language:English
Score: 937190.2 - daccess-ods.un.org/acce...RANS/WP.29/GRRF/2016/14&Lang=E
Data Source: ods
PROPOSAL FOR AMENDMENTS TO REGULATION NO. 117 (UNIFORM PROVISIONS CONCERNING THE APPROVAL OF TYRES WITH REGARD TO ROLLING SOUND EMISSIONS AND/OR TO ADHESION ON WET SURFACES AND/OR TO ROLLING RESISTANCE)
Paragraph 2.2., amend to read: "2.2.2.3. "Brand name"/trademark or "Trade description" Means the identification of the brand or trademark as given defined by the tyre manufacturer and Marked on the sidewall(s) of the tyre. (...) It may coincide with the brand name/trademark." Renumber 2.4. to 2.8. as paragraphs 2.6. to 2.10. (...) Brand name(s)/trademark(s) of the type of tyre: 4.2.
Language:English
Score: 937190.2 - daccess-ods.un.org/acce...RANS/WP.29/GRRF/2015/32&Lang=E
Data Source: ods
HOW THE BRAND HOUSE HELPS - NETHERLANDS
Figure 1. The brand house of Statistics Netherlands 2. The foundations of the brand house are laid by the values: relevant and reliable. (...) As part of the mission of Statistics Netherlands is to meet the needs of society, the office is committed to responding to these changing needs. 12. Putting the brand house into practice is an on-going process: it requires continually looking for new opportunities to reach target groups and serve them.
Language:English
Score: 936877.1 - daccess-ods.un.org/acce...open&DS=ECE/CES/2014/34&Lang=E
Data Source: ods
PROPOSAL FOR AMENDMENTS TO REGULATION NO. 54 (UNIFORM PROVISIONS CONCERNING THE APPROVAL OF PNEUMATIC TYRES FOR COMMERCIAL VEHICLES AND THEIR TRAILERS)
Insert a new paragraph 2.3., to read: "2.3. Brand name/trademark means the identification of the brand or trademark as defined by the tyre manufacturer and marked on the sidewall(s) of the tyre. The brand name/trademark may be the same as that of the manufacturer". (...) The manufacturer’s name or the Brand name/trademark; 3.1.2. The trade description/commercial name (see paragraph 2.4. of this Regulation).
Language:English
Score: 935833.6 - daccess-ods.un.org/acce...RANS/WP.29/GRRF/2016/13&Lang=E
Data Source: ods