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Global Brand Database News Archive Global Brand Database News Archive Global Brand Database News Archive UK Trademarks soon available in the Global Brand Database Trademarks of Bulgaria added to the Global Brand Database Trademarks of Montenegro added to the Global Brand Database The Vienna Classification Assistant now available in German and Spanish Indonesian Trademarks Collection now up-to-date in the Global Brand Database Search in the Global Brand Database and access other services using the WIPO IP Portal widgets Japanese Trademarks Collection now up-to-date in the Global Brand Database Trademarks of Kyrgyzstan Added to the Global Brand Database Trademarks of Vanuatu Added to the Global Brand Database Trademarks of Cuba Added to the Global Brand Database Trademarks of Zambia Added to the Global Brand Database Just released: Improved Conceptual Image Similarity algorithm in the Global Brand Database WIPO IP Portal: New MENU Features for the Global Brand Database Users Trademarks of India Added to the Global Brand Database One Click Search in DesignView and TMView From the Global Design and Brand Databases
Language:English
Score: 1097091.1 - https://www.wipo.int/reference/en/branddb/rss.xml
Data Source: un
Making branding work for sustainable development | UNIDO Skip to main content quick access For Member States Employment Procurement For researchers Publications Statistical databases Research services Director General Quick Access Main navigation Who we are Who we are UNIDO in brief 2030 Agenda and the SDGs Inclusive and Sustainable Industrial Development Third Industrial Development Decade for Africa UNIDO Worldwide Director General Our focus Our focus Creating shared prosperity Advancing economic competitiveness Safeguarding the environment Strengthening Knowledge and Institutions Cross-cutting services Building a better future UNIDO’s normative role for higher impact Stories News Centre News Centre News articles Events Multimedia Resources Resources Policymaking Organs Evaluation and Internal Oversight Procurement Statistics Publications Employment Home News Making branding work for sustainable development VIENNA, 10 April 2019 – The United Nations Industrial Development Organization (UNIDO), in cooperation with the European Brand Institute (EBI), today held the 15th iconvienna – Brand Global Summit, which was dedicated to exploring the potential of branding as a tool for sustainable development. (...) UNIDO and EBI are cooperating with the aim of enhancing the competitiveness of manufacturing SMEs and their networks through brand creation. The event provided an opportunity for UNIDO to present its new innovative technical service, “Branding for Competitiveness and Sustainable Growth”, which will materialize cooperation with EBI. The approach has already supported a number of successful brands that were presented at the event, including the carpets and home textiles brand from Tajikistan, “LA’AL Textiles”, which contributed to competitiveness of carpet weaving and home textile industries and women’s  empowerment; the Armenian brand “5900BC”, which provided access to new external markets for high-fashion garments and shoes; and the “Delicious Montenegro” umbrella brand which enhanced small local food producers’ access to the tourism industry.
Language:English
Score: 1090806.4 - https://www.unido.org/news/mak...g-work-sustainable-development
Data Source: un
While acknowledging the role of branding within the marketing field as a key instrument to maximize value-added and better marketization, many companies, in particular, SMEs in developing countries and economies in transition, face challenges such as lack of budget and resources, as well as insufficient skills and knowledge, innovation and technologies, to benefit from the branding tool to access new markets and establish their niches within existing value chains and markets. (...) Outlook/Results UNIDO has successfully implemented projects that applied a targeted and results-oriented approach focusing on brand creation for a pilot group of enterprises (or, in some cases, for whole sectors or industries) aiming to strengthen their ability to enter new market niches with innovative products that meet international standards. (...) Among these successful projects is the  “ LA ’ AL Textiles ”  brand for carpets and home textiles in Tajikistan, which contributed to competitiveness and women empowerment; the Armenian  “5900BC”  brand, which provided access to new external markets for high fashion garments and shoes; and many other successful projects in Montenegro, Tanzania and other countries that are generating new jobs and contributing to sustainable industrial development of the UNIDO Member States.
Language:English
Score: 1090325 - https://www.unido.org/b4c
Data Source: un
Often, the naming and branding of any new venture is seen as the fun part of developing that business, but there are important steps in developing legally protectable rights in your new identity to avoid ending up in legal challenges by inadvertently copying another party’s brand. (...) It is simply not cost effective to file your new brand in every country and jurisdiction under the sun. (...) Skip down the road several months. Your brand is registered! You have exclusive rights in your new brand in your product categories!
Language:English
Score: 1084975.2 - https://www.wipo.int/wipo_maga...e/en/2022/01/article_0009.html
Data Source: un
Commercial Opportunities Search results User account menu Log in News 07 Feb 2022 UNSSC unveils refreshed branding & website Breadcrumb Home Media centre News UNSSC unveils refreshed branding & website Share on f l t To kick start its 20th-anniversary celebrations, the United Nations System Staff College (UNSSC) is unveiling today a refreshed brand and website that reflect a new phase in UNSSC’s longstanding commitment to learning and knowledge acquisition for the UN family and the multilateral community.   (...) The changes are the result of research and creative development, culminating in a more modern and cohesive approach to UNSSC’s communications. As part of its branding refresh, UNSSC surveyed alumni, donors, staff, faculty and partners to inform the brand positioning and website revamp. “ The refreshed brand and website reflect the perceptions and needs of the people we serve,” said Peter Serenyi, Communications and Outreach Officer at UNSSC. (...) To learn more about UNSSC’s brand refresh visit our dedicated page . newsletter Receive news and updates in your inbox Subscribe to our newsletter Let’s keep in touch Facebook Linkedin Twitter My UNSSC  mobile app Access your training programme on the go.
Language:English
Score: 1054966.2 - https://www.unssc.org/news-and...ils-refreshed-branding-website
Data Source: un
“LA’AL Textiles” named Tajik Brand of the Year 2017 | UNIDO Skip to main content quick access For Member States Employment Procurement For researchers Publications Statistical databases Research services Director General Quick Access Main navigation Who we are Who we are UNIDO in brief 2030 Agenda and the SDGs Inclusive and Sustainable Industrial Development Third Industrial Development Decade for Africa UNIDO Worldwide Director General Our focus Our focus Creating shared prosperity Advancing economic competitiveness Safeguarding the environment Strengthening Knowledge and Institutions Cross-cutting services Building a better future UNIDO’s normative role for higher impact Stories News Centre News Centre News articles Events Multimedia Resources Resources Policymaking Organs Evaluation and Internal Oversight Procurement Statistics Publications Employment Home News “LA’AL Textiles” named Tajik Brand of the Year 2017 DUSHANBE, 25 January 2018 – Out of 68 well-known Tajik brands considered at the national Pick of Glory competition, “LA’AL Textiles” has been selected as Brand of the Year 2017. (...) This resulted in the establishment of a training centre and showroom for showcasing products designed and created by local craftsmen and enterprises. Three new creative home textile and carpet collections were created as part of the joint brand, and these were shown at more than 16 national and international exhibitions, while commercial contracts for new products were signed with leading international hotel and retail chains in Tajikistan. (...) In January 2018, the Ministry of Industry and New Technologies of Tajikistan named the brand “LA’AL Textiles” the Best National Brand for its contribution to sustainable industrial development in Tajikistan and to the creation of new jobs, as well as facilitating expanding exports of Tajik products.
Language:English
Score: 1054907.9 - https://www.unido.org/news/laa...-named-tajik-brand-year-2017-0
Data Source: un
Branding and reputation management are key to safeguarding trust in official statistics - new UNECE guidelines show how | UNECE Skip to main content English Advanced Search Main navigation About UNECE Executive Secretary Mission Organizational structure Secretariat Executive Committee Commission Legal instruments Work with us Our work Economic Cooperation & Integration Environmental Policy Forests Housing & Land Population Sustainable Energy Statistics Trade Transport Themes High-impact Areas Circular Economy Gender SPECA Technical cooperation THE PEP UN SG's Special Envoy for Road Safety UN Road Safety Fund UN cooperation in the UNECE region Regional Forum on Sustainable Development SDGs Open UNECE Events Meetings & Events Information for Delegates Coronavirus Advisory Publications Media Executive Secretary's Blog News Press Releases Covid-19 Press Releases Speeches Stories UNECE Weekly Videos More options Media Executive Secretary Blog Press Releases News COVID-19 News & Press Releases Speeches Stories UNECE weekly Videos Branding and reputation management are key to safeguarding trust in official statistics - new UNECE guidelines show how Branding and reputation management are key to safeguarding trust in official statistics - new UNECE guidelines show how Statistics Sustainable Development SDGs Modernisation of Official Statistics 02 September 2022 New good practice guidelines for statistical offices have been published by UNECE’s body of experts dedicated to modernizing official statistics. (...) As the new UNECE guidance states, “while the foundation of statistical organisations may be high-quality, relevant statistics, brand and reputation is how the outside world perceives them and makes decisions about their value and relevance.”  With this in mind, a group of experts under UNECE’s High Level Group for the Modernisation of Official Statistics developed this new set of guidelines, tools and strategies for developing a brand, building awareness and trust in the brand, and the ongoing management of brand and reputation including through crisis situations.
Language:English
Score: 1054652 - https://unece.org/media/news/370220
Data Source: un
Commercial Opportunities Search results User account menu Log in A refreshed brand for an evolving institution Breadcrumb Home Refreshed Brand Evolving Institution Share on f l t Poverty. (...) Our new logo elevates key elements to expand our brand across platforms and different contexts.     (...) The book is available for all who want to learn more about how to partner with us on this new journey. Message from the Director News Article Discover more in our brand book Download Image Contact Us For questions and more information, contact the Communications Unit at comms@unssc.org newsletter Receive news and updates in your inbox Subscribe to our newsletter Let’s keep in touch Facebook Linkedin Twitter My UNSSC  mobile app Access your training programme on the go.
Language:English
Score: 1049849.5 - https://www.unssc.org/refreshed-brand-evolving-institution
Data Source: un
And when there isn't ---- when crime drops when crime drops dramatically in New York for no apparent reason, or when a dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making movie made on a shoestring budget ends up making hundreds of hundreds of millions of dollars millions of dollars ---- we're surprised. (...) This is the way social epidemics work.”” -- Malcolm Malcolm GladwellGladwell author of author of ““The Tipping PointThe Tipping Point”” Branding of GBPBranding of GBP (Branding is one of the most valuable elements in advertising) - Create a GBP brand and associate it with a ‘product’ of unique qualities and sense of purpose (e.g., ‘ending deaths’) that triggers a demand from ‘consumers’ who want to be associated to it because they see the value of doing so Creation of GBP Brand Creation of GBP Brand energyenergy -GBP brand is associated with a meaningful ‘experience’ that is shared by all stakeholders -- not just those close to MNCH -- who feel ‘energized’ by this association -The energy reinforces the desire to be associated with the brand and compels ‘consumers’ to action GBP Brand recognition GBP Brand recognition and franchiseand franchise -GBP brand is widely known -GBP brand recognition builds up to a point where it contains a critical mass of positive sentiment among ‘consumers’ -Environment is ready for “Fund” to roll out because it counts with popular, political and financial support Global advocacy planGlobal advocacy plan GBP Launch New York, Sept. (...) G8 Summit Toyako, Japan July 2008 The Tipping Point (beginning of the social epidemic) Marketing plan using a viral campaign model to support global advocacy for MDG 4 & MDG 5 On brandingOn branding PROBLEMPROBLEM •• 11 million deaths/year 11 million deaths/year and all the underlying and all the underlying issues that they unveilissues that they unveil SOLUTIONSOLUTION •• GBP as a GBP as a ““solutionsolution””, not the , not the plan itself but what it plan itself but what it triggers (e.g., new sources triggers (e.g., new sources of funding, new ways of of funding, new ways of working together, new working together, new development diplomacy, development diplomacy, new global leadership, new new global leadership, new resonating frame, etc.)resonating frame, etc.) •• GBP gives visibility to the GBP gives visibility to the faces of the solutionfaces of the solution (e.g., (e.g., visibility of actors visibility of actors countries, communities, countries, communities, UN, donors, foundations, UN, donors, foundations, etc.)etc.) •• Brings focusBrings focus New York New York LaunchLaunch activitiesactivities General General AssemblyAssembly ((organizedorganized by the UN)by the UN) •• Prime Prime MinisterMinister’’ss speechspeech •• SG and SG and DSGDSG--ledled activityactivity (TBD)(TBD) •• LobbyingLobbying for for otherother headsheads ofof statestate to to includeinclude GBP in GBP in theirtheir statementsstatements Clinton Global Clinton Global InitiativeInitiative ((organizedorganized by by CGI)CGI) •• OfficialOfficial plenaryplenary launchlaunch •• Press Press conferenceconference withwith headsheads ofof statestate •• Panel Panel presentationpresentation •• BreakBreak--outout sessionssessions New York (New York (organizedorganized withwith GBP GBP specificityspecificity)) •• Bringing GBP to the Bringing GBP to the peoplepeople KeyKey questionsquestions thatthat needneed to be to be resolvedresolved for a for a successfulsuccessful launchlaunch WhatWhat is the is the fundingfunding mechanismmechanism??
Language:English
Score: 1049171.7 - https://www.who.int/pmnch/events/2007/gbppinel.pdf
Data Source: un
From the Director: A new brand and website | UNSSC | United Nations System Staff College Skip to main content Log in Courses Find your Course Customized Services Tailor-made Learning Academic Partnerships Campuses Turin Campus Bonn Campus Virtual Campus Media Centre In Focus About Why Choose UNSSC? (...) Commercial Opportunities Search results User account menu Log in From the Director: A new brand and website Breadcrumb Home Director New Brand and Website Share on f l t The United Nations System Staff College (UNSSC) is turning 20 this year. (...) The beginning of our branding journey Our refreshed brand and website mark the next phase of our journey, and a new opportunity to foster lifelong learning for a better world.
Language:English
Score: 1047486.3 - https://www.unssc.org/director-new-brand-and-website
Data Source: un