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Promotion of the Local Product Branding “Crafted in Quang Nam” Skip to main content ILO Advancing social justice, promoting decent work ILO is a specialized agency of the United Nations Countries Topics Sectors Search ilo.org Search ilo.org Menu Home About the ILO Newsroom Meetings and events Publications Research Labour standards Statistics and databases Contact Us ILO in Viet Nam About ILO in Viet Nam Areas of work Child Labour Employment promotion Equality and discrimination Green jobs Informal economy International labour standards Labour market governance and working conditions Labour migration Safety and health at work Skills and employability Social security Workers and Employers Organizations Decent work in Viet Nam What we do Projects New Industrial Relations Framework Projects News and events Publications Events and meetings Publications Information resources Public information News items Feature articles Comments and analysis Press releases Newsletters Speeches Video and audio stories Library / documentation center Links ILO home Regions and countries ILO in Asia and the Pacific Offices in the Region ILO in Viet Nam What we do Projects Promotion of the Local Product Branding “Crafted in Quang Nam” ... Promotion of the Local Product Branding “Crafted in Quang Nam” The local products met many difficulties in reaching to tourism industry for reasons among of which the absence of a recognized branding could not convince tourists to buy the products. (...) The event aims to promote the branding to the public after being approved by the Authority.
Language:English
Score: 912160.9 - https://www.ilo.org/hanoi/What...WCMS_456048/lang--en/index.htm
Data Source: un
PRIVATE SECTOR DIVISION WORK PLAN AND PROPOSED BUDGET FOR 2001
The proposed changes are as follows: (a) To ensure that the PSD brand groups in Geneva are provided with adequate human resources sufficient to meet growing demands from the European markets, it is proposed to strengthen their structure with the addition of four new posts, including one P-5 senior marketing officer, two P-4 marketing officers and one P-3 brand development officer. (...) In addition, one post of assistant brand development officer at the P-2 level is requested for this region; (d) The functions and responsibilities of two posts in New York, one at the P-5 level (chief, computer information systems) and one at the P-4 level (brand development officer), have been revised. (...) Furthermore, the enhanced brand groups will be in a position to proactively pursue and cross-fertilize best practices with an increased capacity to test, develop and evaluate new growth areas such as corporate alliances, product and/or brand licensing, and electronic commerce.
Language:English
Score: 911285.45 - daccess-ods.un.org/acce...n&DS=E/ICEF/2001/AB/L.1&Lang=E
Data Source: ods
MISLEADING FOOD LABELS : SUBMISSION / BY THE CODEX ALIMENTARIUS COMMISSION
As another example, a manufacturer might make a representation that a brand is superior to other brands or to other formulations of their brand on an attribute (“Brand X has less fat than Brand Y”). Some consumers may make more general inferences about the brand on this attribute (e.g., Brand X has substantially less fat than Brand Y). 29. (...) Similarly, some consumers may interpret a claim such as “Brand X has less fat than Brand Y” to imply that Brand X has substantially less fat than Brand Y.
Language:English
Score: 911246.2 - daccess-ods.un.org/acce...TRADE/WP.6/2005/2/ADD.2&Lang=E
Data Source: ods
There are now many beautifully designed and visually coherent brands – but are these really doing their job? Or have communication brands reached a stalemate – occupying similar brand territories and offering little real difference for consumers? To avoid becoming mere commodities, these brands have to do something new, to truly connect with their customers and to create two-way relationships. This session explores how branding has changed with the market, and how brands need to respond to the challenges ahead.
Language:English
Score: 909676.3 - https://www.itu.int/wftp3/Publ..._E/web/WebSearch/page0066.html
Data Source: un
And when there isn't ---- when crime drops when crime drops dramatically in New York for no apparent reason, or when a dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making movie made on a shoestring budget ends up making hundreds of hundreds of millions of dollars millions of dollars ---- we're surprised. (...) This is the way social epidemics work.”” -- Malcolm Malcolm GladwellGladwell author of author of ““The Tipping PointThe Tipping Point”” Branding of GBPBranding of GBP (Branding is one of the most valuable elements in advertising) - Create a GBP brand and associate it with a ‘product’ of unique qualities and sense of purpose (e.g., ‘ending deaths’) that triggers a demand from ‘consumers’ who want to be associated to it because they see the value of doing so Creation of GBP Brand Creation of GBP Brand energyenergy -GBP brand is associated with a meaningful ‘experience’ that is shared by all stakeholders -- not just those close to MNCH -- who feel ‘energized’ by this association -The energy reinforces the desire to be associated with the brand and compels ‘consumers’ to action GBP Brand recognition GBP Brand recognition and franchiseand franchise -GBP brand is widely known -GBP brand recognition builds up to a point where it contains a critical mass of positive sentiment among ‘consumers’ -Environment is ready for “Fund” to roll out because it counts with popular, political and financial support Global advocacy planGlobal advocacy plan GBP Launch New York, Sept. (...) G8 Summit Toyako, Japan July 2008 The Tipping Point (beginning of the social epidemic) Marketing plan using a viral campaign model to support global advocacy for MDG 4 & MDG 5 On brandingOn branding PROBLEMPROBLEM •• 11 million deaths/year 11 million deaths/year and all the underlying and all the underlying issues that they unveilissues that they unveil SOLUTIONSOLUTION •• GBP as a GBP as a ““solutionsolution””, not the , not the plan itself but what it plan itself but what it triggers (e.g., new sources triggers (e.g., new sources of funding, new ways of of funding, new ways of working together, new working together, new development diplomacy, development diplomacy, new global leadership, new new global leadership, new resonating frame, etc.)resonating frame, etc.) •• GBP gives visibility to the GBP gives visibility to the faces of the solutionfaces of the solution (e.g., (e.g., visibility of actors visibility of actors countries, communities, countries, communities, UN, donors, foundations, UN, donors, foundations, etc.)etc.) •• Brings focusBrings focus New York New York LaunchLaunch activitiesactivities General General AssemblyAssembly ((organizedorganized by the UN)by the UN) •• Prime Prime MinisterMinister’’ss speechspeech •• SG and SG and DSGDSG--ledled activityactivity (TBD)(TBD) •• LobbyingLobbying for for otherother headsheads ofof statestate to to includeinclude GBP in GBP in theirtheir statementsstatements Clinton Global Clinton Global InitiativeInitiative ((organizedorganized by by CGI)CGI) •• OfficialOfficial plenaryplenary launchlaunch •• Press Press conferenceconference withwith headsheads ofof statestate •• Panel Panel presentationpresentation •• BreakBreak--outout sessionssessions New York (New York (organizedorganized withwith GBP GBP specificityspecificity)) •• Bringing GBP to the Bringing GBP to the peoplepeople KeyKey questionsquestions thatthat needneed to be to be resolvedresolved for a for a successfulsuccessful launchlaunch WhatWhat is the is the fundingfunding mechanismmechanism??
Language:English
Score: 909620.7 - https://www.who.int/pmnch/events/2007/gbppinel.pdf
Data Source: un
AN APPLICATION OF THE HEDONIC APPROACH TO CLOTHING IN THE CONSUMER PRICE INDEX (CPI) : PAPER / SUBMITTED BY STATISTICS CANADA
In the second model, three additional variables have been added. N-R Brand is a dummy variable indicating a national/regional brand, so the intercept relates to all other brands, including store brands as well as miscellaneous brands. (...) However, if the brand changed upon substitution from a store brand or a miscellaneous brand to a national/regional brand the quality difference would be assessed at $7.11. (...) When a substitution involves a brand change, a "Comments on Specifications" form requesting H.O. approval must be submitted with the new selection.
Language:English
Score: 909232.1 - daccess-ods.un.org/acce...en&DS=CES/AC.49/1997/30&Lang=E
Data Source: ods
PROMOTION AND PROTECTION OF ALL HUMAN RIGHTS, CIVIL, POLITICAL, ECONOMIC, SOCIAL AND CULTURAL RIGHTS, INCLUDING THE RIGHT TO DEVELOPMENT : WRITTEN STATEMENT / SUBMITTED BY THE HUMAN RIGHTS NOW
Both regions have significant numbers of clothing factories that supply clothes and shoes to international brands, including Japanese brands. To lower production costs, these brands sometimes purchase goods manufactured in conditions that violate labour rights. (...) According to the workers HRN interviewed, the factories in question are indeed suppliers of international brands, such as H&M, Marks and Spencer, and Fast Retailing (UNIQLO, GU). 5. (...) Hence, HRN urges both the Chinese and Cambodian governments to strengthen efforts to enforce their labour laws and provide effective mechanisms to ensure workers' fundamental rights. 2See HRN Cambodia Report available at: http://hrn.or.jp/eng/news/2015/04/16/cambodia-labour-exploitation-in-the- garment-industry-responsibilities-of-the-cambodian-government-and-international-brand-companies/ A/HRC/29/NGO/77 4 2) At the same time, HRN emphasizes the responsibility of the international brands subcontracting factories where workers’ rights violations are identified or claimed in China and Cambodia.
Language:English
Score: 909094.6 - https://daccess-ods.un.org/acc...open&DS=A/HRC/29/NGO/77&Lang=E
Data Source: ods
From the Director: A new brand and website | UNSSC | United Nations System Staff College Skip to main content Log in Courses Find your Course Customized Services Tailor-made Learning Academic Partnerships Campuses Turin Campus Bonn Campus Virtual Campus Media Centre In Focus About Why Choose UNSSC? (...) Commercial Opportunities Search results User account menu Log in From the Director: A new brand and website Breadcrumb Home Director New Brand and Website Share on f l t The United Nations System Staff College (UNSSC) is turning 20 this year. (...) The beginning of our branding journey Our refreshed brand and website mark the next phase of our journey, and a new opportunity to foster lifelong learning for a better world.
Language:English
Score: 908978.9 - https://www.unssc.org/director-new-brand-and-website
Data Source: un
A reference for Umoja teams on how to use the Umoja Brand in Video Production. UMOJA Video Brand Guidelines v1 I 29 April 2016 be the change Umoja: An introduction for staffUmoja: Video Brand Guidelines v1 I 29 April 2016 1 be the change WELCOME TO THE VIDEO BRAND GUIDELINES FOR UMOJA Carefully follow these guidelines to ensure brand accuracy & consistency. (...) In order to best leverage this channel, we have created motion and video guidelines to ensure our brand strategy - including our brand story, brand pillars, and brand personality attributes - holds its value throughout our communications. (...) This section will guide you through any decision you may need to make when working with Umoja branded video. To maintain smooth and consistent messaging about Umoja, we kindly ask that all video using the Umoja name or logo, should follow the guidelines in this Video Brand Guideline document and be submitted to the Umoja Communications team in New York for review and approval.
Language:English
Score: 908304 - https://umoja.un.org/sites/umo...d_guidelinesv2_25_may_2016.pdf
Data Source: un
PROPOSAL FOR AMENDMENTS TO REGULATION NO. 75 (UNIFORM PROVISIONS CONCERNING THE APPROVAL OF PNEUMATIC TYRES FOR MOTOR L-CATEGORY VEHICLES)
Insert a new paragraph 2.3. to read: "2.3. "Brand name/trademark" means the identification of the brand or trademark as defined by the tyre manufacturer and marked on the sidewall(s) of the tyre. The brand name/trademark may be the same as that of the manufacturer." (...) The trade name or mark; The manufacturer’s name or the Brand name/trademark; Insert a new paragraph 3.1.2. to read: 3.1.2.
Language:English
Score: 907667.6 - https://daccess-ods.un.org/acc...RANS/WP.29/GRRF/2016/37&Lang=E
Data Source: ods