Uniting the selected eight companies around a unique idea, creating a new collection within a very short period of time, selecting and elaborating a brand, are significant achievements”.
(...) Given the interest of large international chains to export the 5900BC production, we can say that the brand is already competitive”.
Ivan Volinkin, Extraordinary and Plenipotentiary Ambassador of Russia to Armenia, notes that “the Russian Federation believes that the funds for the project have been used efficiently and that this project should be financed further, as it will create new employment opportunities and will motivate Armenian producers."
Permanent Representative of the Russian Federation to the International Organizations in Vienna, Ambassador Extraordinary and Plenipotentiary, Vladimir Voronkov also noted that “We see UNIDO as a reliable, time-tested partner… As a result of the UNIDO project , the companies participating in the project, reached a new level of quality, three modern, high-quality new clothing collections were created, which were also presented at the leading international specialized platforms under a single brand of 5900 BC”.
Language:English
Score: 1014968.3
-
https://www.unido.org/news/bre...life-armenias-garment-industry
Data Source: un
59
5. BRANDING OF INTANGIBLE CULTURAL HERITAGE FOR
ECONOMIC DEVELOPMENT IN INDONESIA
Dina W. (...) The paper uses and discusses
branding and co-branding initiatives by the regional
government of the Yogyakarta Special Province, as an
example. (...) WIPO-WTO Colloquium Papers, 2018
61
Anholt states there are intertwining notions among IP,
nation branding, and economic development,13 seconding
his argument that cultural capital is one of the intangible
assets possessed by every country and, as an asset, this
capital needs a capacity to interpret into ‘consistent
economic performances.’14 Since the global economy is
driven by ‘services, intellectual assets, and “virtual”
products,’ the human capital of nations is an essential
feature in economic progress.15 Intellectual capital has an
important role in the modern economy by adding value to
the product.16 The value to the product is performed by a
distinctive and attractive brand, and a powerful and
positive reputation of ‘nation-brand.’17 For culture and
heritage, especially, ‘the intellectual capital of the nation’s
heritage, history, culture and geography is often well known
but inefficiently or inadequately channel into “added value”
for sellable assets.’18
Short mentions that ‘a brand is the shared system of beliefs
and values that define an organisation and attract others to
it … Branding is not just a logo … It is about discovering what
truly makes an area unique … and then building a platform
and strategy around it that nurtures that brand and attracts
others who share that value and vision.’19 Co-branding is
used as a marketing strategy aimed at capitalising on brand
value.20 More than one brand is linked through a co-
13 Simon Anholt, ‘Three Interlinking Concepts: Intellectual Property,
Nation Branding and Economic Development’ WIPO International
Seminar on Intellectual Property and Development (2-3 May 2005)
1-6.
14 ibid 1.
15 ibid.
16 ibid.
17 ibid.
18 ibid 4-5.
19 Ryan Short, ‘Branding is the New Economic Development’
(Forbes.com, 31 Aug. 2018)
new-economic-development/> accessed 5 November
2018.
20 Russell Abratt and Patience Motlana, ‘Managing Co-Branding
Strategies: Global Brands into Local Markets’ Business Horizons
(Sept.
Language:English
Score: 1014879.2
-
https://www.wto.org/english/tr...rs_e/2018/chapter_5_2018_e.pdf
Data Source: un
Video about new brand of Bolivian organic coffee | Mecanismo para Bosques y Fincas | Organización de las Naciones Unidas para la Alimentación y la Agricultura
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Video about new brand of Bolivian organic coffee
https://youtu.be/81ZHER3U8Hc
A new organic coffee brand, Bolivian Cafecito, was founded through capacity building, quality control efforts and strengthened partnerships amongst small farmers, the National Association of Coffee Producers, and the Bolivian government. The new brand is exporting to the international market.
Language:English
Score: 1013394.1
-
https://www.fao.org/forest-far...resources-detail/es/c/1472546/
Data Source: un
Video about new brand of Bolivian organic coffee | 森林与农场基金 | 联合国粮食及 农业组织
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Video about new brand of Bolivian organic coffee
https://youtu.be/81ZHER3U8Hc
A new organic coffee brand, Bolivian Cafecito, was founded through capacity building, quality control efforts and strengthened partnerships amongst small farmers, the National Association of Coffee Producers, and the Bolivian government. The new brand is exporting to the international market.
Language:English
Score: 1013394.1
-
https://www.fao.org/forest-far...resources-detail/zh/c/1472546/
Data Source: un
Secretary-General Appoints Ilze Brands Kehris of Latvia Assistant Secretary-General in New York Human Rights Office | Meetings Coverage and Press Releases
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Biographical Note
SG/A/1932-BIO/5292-HR/5454
6 December 2019
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Secretary-General Appoints Ilze Brands Kehris of Latvia Assistant Secretary-General in New York Human Rights Office
United Nations Secretary‑General António Guterres today announced the appointment of Ilze Brands Kehris of Latvia as Assistant Secretary‑General for Human Rights and Head of the Office of the High Commissioner for Human Rights (OHCHR) in New York. (...) Highlights
Round-up of the Security Council's activities
New York, Jan-Dec 2021
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Language:English
Score: 1011264.4
-
https://www.un.org/press/en/2019/sga1932.doc.htm
Data Source: un
News: Infrastructure built through “Opportunities for Lives Project” brought ISO certification and a brand
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Infrastructure built through “Opportunities for Lives Project” brought ISO certification ...
News
Infrastructure built through “Opportunities for Lives Project” brought ISO certification and a brand
Through collaborative work with the ILO Office for Turkey, Konya Chamber of Furniture Manufacturers both earned ISO Certification for Occupational Safety and Health Management System and established a brand name for wooden toys based on the infrastructure built by the Project.
News | 21 March 2022
Ankara/Konya (ILO News) - The infrastructure built through the “Opportunities for Lives Project”, jointly implemented by the International Labour Organization (ILO) and Directorate-General for International Labour Force (DGILF) of the Ministry of Labour and Social Security (MoLSS), and financed by the European Union (EU), brought both ISO certification and a new brand for Konya Chamber of Furniture Manufacturers.
Language:English
Score: 1010381.4
-
https://www.ilo.org/ankara/new...WCMS_840141/lang--en/index.htm
Data Source: un
News: Infrastructure built through “Opportunities for Lives Project” brought ISO certification and a brand
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Infrastructure built through “Opportunities for Lives Project” brought ISO certification ...
News
Infrastructure built through “Opportunities for Lives Project” brought ISO certification and a brand
Through collaborative work with the ILO Office for Turkey, Konya Chamber of Furniture Manufacturers both earned ISO Certification for Occupational Safety and Health Management System and established a brand name for wooden toys based on the infrastructure built by the Project.
News | 21 March 2022
Ankara/Konya (ILO News) - The infrastructure built through the “Opportunities for Lives Project”, jointly implemented by the International Labour Organization (ILO) and Directorate-General for International Labour Force (DGILF) of the Ministry of Labour and Social Security (MoLSS), and financed by the European Union (EU), brought both ISO certification and a new brand for Konya Chamber of Furniture Manufacturers.
Language:English
Score: 1010381.4
-
www.ilo.org/ankara/news...WCMS_840141/lang--en/index.htm
Data Source: un
A reference for Umoja teams on how to use the Umoja Brand in Video Production.
UMOJA
Video Brand Guidelines v1 I 29 April 2016
be the change
Umoja: An introduction for staffUmoja: Video Brand Guidelines v1 I 29 April 2016
1 be the change
WELCOME TO THE
VIDEO BRAND
GUIDELINES
FOR UMOJA
Carefully follow these guidelines to ensure brand accuracy & consistency.
(...) In order to best leverage this channel,
we have created motion and video guidelines to ensure our brand strategy - including our brand story, brand pillars, and brand
personality attributes - holds its value throughout our communications.
(...) This section will guide you through any decision you may need to make when working with Umoja branded video.
To maintain smooth and consistent messaging about Umoja, we kindly ask that all video using the Umoja name or logo, should follow
the guidelines in this Video Brand Guideline document and be submitted to the Umoja Communications team in New York for review
and approval.
Language:English
Score: 1009936.4
-
https://umoja.un.org/sites/umo...d_guidelinesv2_25_may_2016.pdf
Data Source: un
Building back better in response to COVID-19
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The Fifth United Nations Conference on the Least Developed Countries (LDC5) logo is available for use in the six official languages of the UN ( Arabic , Chinese , English , French , Russian , Spanish ) as well as ( Portuguese , Hindi and Kiswahili ).
(...) Non-UN entities are not permitted to incorporate the LDC5 logo or its elements into a separate logo design or use it as part of the entity’s own logo or branding elements.
Do I need permission to use LDC5 branding in a print or web publication? (...) Do I need permission to use LDC5 branding for conferences and seminars that are not free to attend?
Language:English
Score: 942619.7
-
https://www.un.org/ldc5/node/891
Data Source: un
Building back better in response to COVID-19
Participate
Registration
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Communications Materials
The Fifth United Nations Conference on the Least Developed Countries (LDC5) logo is available for use in the six official languages of the UN ( Arabic , Chinese , English , French , Russian , Spanish ) as well as ( Portuguese , Hindi and Kiswahili ).
(...) Non-UN entities are not permitted to incorporate the LDC5 logo or its elements into a separate logo design or use it as part of the entity’s own logo or branding elements.
Do I need permission to use LDC5 branding in a print or web publication? (...) Do I need permission to use LDC5 branding for conferences and seminars that are not free to attend?
Language:English
Score: 942619.7
-
https://www.un.org/ldc5/Communications-Materials
Data Source: un