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“AN OUTGOING EXPERT PERSONALITY” – USING A BRAND PLATFORM AS A TOOL TO IMPROVE EXTERNAL COMMUNICATION
The main objective of involving human resources was to include employer branding in the project. 8. (...) Ownership and audits for concrete change 21. The main issue of the work presented in this paper is how to implement a brand platform and create concrete change. (...) However, for a brand platform to have effect, the implementation is crucial.
Language:English
Score: 1031185.5 - https://daccess-ods.un.org/acc...open&DS=ECE/CES/2018/35&Lang=E
Data Source: ods
HOW THE BRAND HOUSE HELPS - NETHERLANDS
Figure 1. The brand house of Statistics Netherlands 2. The foundations of the brand house are laid by the values: relevant and reliable. (...) This increases the relevance of the statistical information for these users. III. The brand house and communication 8. With respect to communication, the brand house helps to choose the right tools to reach users of statistics and identify potential users.
Language:English
Score: 1029114.6 - daccess-ods.un.org/acce...open&DS=ECE/CES/2014/34&Lang=E
Data Source: ods
ENFORCEMENT OF COMPETITION POLICY IN THE RETAIL SECTOR: COMPETITION ISSUES IN THE FOOD RETAIL CHAIN
TD/B/C.I/CLP/38 9 (c) Abrupt termination of access, undermining the business viability of independent brands; (d) Upfront access refusal for independent brand products and innovations that compete with supermarket brands. 29. (...) The Republic of Korea has enacted a specific law to prevent large-scale retailers (including department stores, large marts and home-shopping television programme providers) from unfairly disadvantaging – by using their superior bargaining positions – contract suppliers and store tenants, among others, who are transacting parties, the main provisions of which are as follows: “unfair return: returning all or some of the goods, either order-made or directly purchased, to the relevant supplier, except where it is recognized as a customary business practice or it is specifically agreed in writing in advance; ... unfair refusal of acceptance: delaying or refusing to accept all or some of the supplies despite no reason attributable to the supplier; ... unfairly charging promotion costs, etc.: transferring the cost, etc. unrelated to sales promotions for the supplied goods and transferring the cost not predetermined, etc.” 21 19 European Commission, 2010, Invitation to tender: Study on trade secrets and parasitic copying. 20 Competition authorities have also identified artificial retail price gaps between leading independent brands and supermarket brands (that is, higher retail margins for the former cross-subsidize the latter), in recent market investigations in Finland, France and Spain. 21 See http://eng.ftc.go.kr/policyarea/competitionpolicy_practices.jsp? (...) Separation of independent brands from supermarket sales activities 45. In order to ensure equitable access by independent brands to supermarkets and fair in-store competition with supermarket brands, there is a need for supermarkets to maintain separate accounts for sales of their own brands and of independent brands.
Language:English
Score: 1021525.6 - https://daccess-ods.un.org/acc...open&DS=TD/B/C.I/CLP/38&Lang=E
Data Source: ods
Making branding work for sustainable development | UNIDO Skip to main content quick access For Member States Employment Procurement For researchers Publications Statistical databases Research services Director General Quick Access Main navigation Who we are Who we are UNIDO in brief 2030 Agenda and the SDGs Inclusive and Sustainable Industrial Development Third Industrial Development Decade for Africa UNIDO Worldwide Director General Our focus Our focus Creating shared prosperity Advancing economic competitiveness Safeguarding the environment Strengthening Knowledge and Institutions Cross-cutting services Building a better future UNIDO’s normative role for higher impact Stories News Centre News Centre News articles Events Multimedia Resources Resources Policymaking Organs Evaluation and Internal Oversight Procurement Statistics Publications Employment Home News Making branding work for sustainable development VIENNA, 10 April 2019 – The United Nations Industrial Development Organization (UNIDO), in cooperation with the European Brand Institute (EBI), today held the 15th iconvienna – Brand Global Summit, which was dedicated to exploring the potential of branding as a tool for sustainable development. (...) They also touched upon the importance of creating linkages between branding – including city and region branding – innovation and creativity in the tourism industry to foster sustainable development and scale up businesses. (...) The approach has already supported a number of successful brands that were presented at the event, including the carpets and home textiles brand from Tajikistan, “LA’AL Textiles”, which contributed to competitiveness of carpet weaving and home textile industries and women’s  empowerment; the Armenian brand “5900BC”, which provided access to new external markets for high-fashion garments and shoes; and the “Delicious Montenegro” umbrella brand which enhanced small local food producers’ access to the tourism industry.
Language:English
Score: 1012899.8 - https://www.unido.org/news/mak...g-work-sustainable-development
Data Source: un
Branding for Competitiveness and Sustainable Growth | UNIDO Skip to main content quick access For Member States Employment Procurement For researchers Publications Statistical databases Research services Director General Quick Access Main navigation Who we are Who we are UNIDO in brief 2030 Agenda and the SDGs Inclusive and Sustainable Industrial Development Third Industrial Development Decade for Africa UNIDO Worldwide Director General Our focus Our focus Creating shared prosperity Advancing economic competitiveness Safeguarding the environment Strengthening Knowledge and Institutions Cross-cutting services Building a better future UNIDO’s normative role for higher impact Stories News Centre News Centre News articles Events Multimedia Resources Resources Policymaking Organs Evaluation and Internal Oversight Procurement Statistics Publications Employment Home Our focus Advancing economic compet... (...) This is achieved by advancing its products and services through digital media, the application of innovative sales channels such as e-commerce and the application of Industry 4.0 technologies. The  “ Branding for Competitiveness and Sustainable Growth (B4C) ”  service module also benefits from the partnership with the European Brand Institute (EBI), which is one of Europe ’ s leading platforms of brand value with 20 years of proven experience in brand and intellectual property valuation. (...) Facilitate quality compliance of the branded beneficiary manufacturers ’  products to the Certified Brand Programme based on ISO 20671  “ Brand Evaluation ”.
Language:English
Score: 1005365.3 - https://www.unido.org/b4c
Data Source: un
PROPOSED INTERIM OPIUM AGREEMENT : STUDY ON THE POSSIBILITIES OF FIXING THE PRICE OF OPIUM : NOTE / BY THE SECRETARY-GENERAL
situation '(pal•agrapll 56). .. . /II. THE MAIN E/CN .7/198 Page 7 II~ TEE MAIN FACTORS DE:TEBM:i:Nl:NG T~ -~p,n: .oF O~·: , ,~~--Quality and fl~ctuations . . 18 ... (...) On this basis, the assumption is made, ·=\lhat brand A shoul:d recei:ve. _a. premilllil of about 8 :per cent over the basic price 1 brand B a :premium of 10 :pe~ cent, brand c of 7 pel. .. cent, and brand D of 4 :per .. cent. (...) representative samples: • Percentage ·of: Morphine ·codeine Thebaine Pa~verine 1 . Brand .fl. 15' . ' 1.1 . . 0·.75 1 .. Brand B 13 .. 1.25 l.5 1.75 Brand C 11 3·5 : 2 2 .
Language:English
Score: 1004219.7 - https://daccess-ods.un.org/acc.../get?open&DS=E/CN.7/198&Lang=E
Data Source: ods
REPORT ON THE WORK OF THE HIGH-LEVEL GROUP FOR THE MODERNISATION OF OFFICIAL STATISTICS IN 2021 - ADDENDUM - THE ROLE OF BRAND AND REPUTATION MANAGEMENT, MARKETING, AND CRISIS COMMUNICATION FOR STATISTICAL ORGANISATIONS
A brand must tell the story or paint a picture of your organisation. (...) The full document provides some guidance, tools and strategies relating to developing a brand, building awareness and trust in the brand, and the ongoing management of the brand and reputation, including through crisis situations. (...) The full document includes the following chapters not included in this excerpt: • Chapter 1 – Developing, building and maintaining a brand • Chapter 2 – Branding & marketing activities • Chapter 3 – Tools and channels for building and maintaining brand and reputation ECE/CES/2022/12/Add.3 4 • Chapter 4 – Managing brand and reputation through a crisis.
Language:English
Score: 1003717.2 - https://daccess-ods.un.org/acc...S=ECE/CES/2022/12/ADD.3&Lang=E
Data Source: ods
UNSSC unveils refreshed branding & website | UNSSC | United Nations System Staff College Skip to main content Log in Courses Find your Course Customized Services Tailor-made Learning Academic Partnerships Campuses Turin Campus Bonn Campus Virtual Campus Media Centre In Focus About Why Choose UNSSC? (...) Commercial Opportunities Search results User account menu Log in News 07 Feb 2022 UNSSC unveils refreshed branding & website Breadcrumb Home Media centre News UNSSC unveils refreshed branding & website Share on f l t To kick start its 20th-anniversary celebrations, the United Nations System Staff College (UNSSC) is unveiling today a refreshed brand and website that reflect a new phase in UNSSC’s longstanding commitment to learning and knowledge acquisition for the UN family and the multilateral community.   (...) The changes are the result of research and creative development, culminating in a more modern and cohesive approach to UNSSC’s communications. As part of its branding refresh, UNSSC surveyed alumni, donors, staff, faculty and partners to inform the brand positioning and website revamp. “ The refreshed brand and website reflect the perceptions and needs of the people we serve,” said Peter Serenyi, Communications and Outreach Officer at UNSSC.
Language:English
Score: 995438.8 - https://www.unssc.org/news-and...ils-refreshed-branding-website
Data Source: un
STRATEGIC COMMUNICATIONS FRAMEWORK FOR STATISTICAL INSTITUTIONS
This document presents the main parts of the Strategic Communications Framework without annexes. (...) and Levy, S.J. 1955. ‘The Product & the Brand’, Harvard Business Review, March/April) • A brand emerges as various “authors” tell stories that involve the brand. (...) B. Why is branding important? 17. A mature brand is part of an organization’s DNA.
Language:English
Score: 992318.6 - https://daccess-ods.un.org/acc...?open&DS=ECE/CES/2019/7&Lang=E
Data Source: ods
Communications Materials | Пятая конференция ООН по наименее развитым странам Перейти к основному содержанию Добро пожаловать в ООН Toggle navigation Язык: عربي 中文 English Français Русский Español Пятая конференция ООН по наименее развитым странам Форма поиска Указатель Поиск Toggle navigation Programme Main Event | Pre-Conference Main Event | Day 1 Main Event | Day 2 Main Event | Day 3 Main Event | Day 4 Main Event | Day 5 Side Event | Day 1 Side Event | Day 2 Side Event | Day 3 Side Event | Day 4 Side Event | Day 5 Preparatory Events Asia/Pacific Regional Review Ambassadorial Retreat of LDCs and friends of LDCs Joint Event by GA and ECOSOC Presidents LDC Future Forum Первая страница News & Media Communications Materials Communications Materials     The Fifth United Nations Conference on the Least Developed Countries (LDC5) logo is available for use in the six official languages of the UN ( Arabic , Chinese , English , French , Russian , Spanish ) as well as ( Portuguese , Hindi  and Kiswahili ).   (...) Non-UN entities are not permitted to incorporate the LDC5 logo or its elements into a separate logo design or use it as part of the entity’s own logo or branding elements. Do I need permission to use LDC5 branding in a print or web publication? (...) Do I need permission to use LDC5 branding for conferences and seminars that are not free to attend?
Language:English
Score: 989552.5 - https://www.un.org/ldc5/ru/node/891
Data Source: un